The Hallmark Signature Pop-up Shop in Soho at 101 Wooster between Prince & Spring

SEPTEMBER 16 / open 5pm-7pm
SEPTEMBER 17-19 / open 11am-7pm

Say hello to Hallmark Signature

The energy. The designers. The celeb-spotting. New York Fashion Week is a whirlwind of everything lovely and right now, which is why we couldn’t think of a better time to debut Hallmark Signature to the trendsetters of New York City.

GET SOCIALLY REWARDED.

We know simply eyeing the beautiful Signature cards won’t be enough, so we’re giving our frame-worthy cards to visitors in exchange for a little love on Instagram or Twitter. Cards can even be mailed right there from the Signature mailbox.

FIND NEW SOURCES OF INSPIRATION.

Just like you, Hallmark Signature pulls inspiration from everywhere – from emerging trends to timeless icons to street style. That’s why we’re so excited to host a few very special guests who are known for keeping the fashion world talking. Hang out in the Signature lounge, and see which Signature cards they’re dropping into the Signature mailbox.

SEPTEMBER 16, 5pm-7pm
My Style Pill

mystylepill.com
SEPTEMBER 17, 5pm-7pm
Atlantic-Pacific

atlantic-pacific.blogspot.com
SEPTEMBER 19, 5pm-7pm
Lunchpails & Lipstick

lunchpailsandlipstick.com

SEE THE LOOKS THAT WERE IN THE CARDS.

Did you catch us on Lifetime’s Project Runway August 13th? We’ll have some of the final looks from the Signature-inspired episode on display. And trust us, they’re even more amazing in person.

GIVE YOURSELFIE PROPS.

Because you look so chic (don’t you always?), don’t miss the opportunity to snap some pics in our digital photo booth. Then be sure to share your favorites using #SignatureStyle.

Hope to see you there!